{"id":184554,"date":"2026-06-18T17:43:03","date_gmt":"2026-06-18T13:43:03","guid":{"rendered":"https:\/\/newspress.ge\/?p=184554"},"modified":"2026-06-18T17:43:03","modified_gmt":"2026-06-18T13:43:03","slug":"psp-%e1%83%a1-%e1%83%99%e1%83%90%e1%83%9b%e1%83%9e%e1%83%90%e1%83%9c%e1%83%98%e1%83%90-cannes-lions-%e1%83%98%e1%83%a1-%e1%83%9d%e1%83%a0-%e1%83%a7%e1%83%95%e1%83%94%e1%83%9a%e1%83%90%e1%83%96","status":"publish","type":"post","link":"https:\/\/newspress.ge\/?p=184554","title":{"rendered":"PSP-\u10e1 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0 Cannes Lions-\u10d8\u10e1 \u10dd\u10e0 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10de\u10e0\u10d4\u10e1\u10e2\u10d8\u10df\u10e3\u10da \u10d9\u10d0\u10e2\u10d4\u10d2\u10dd\u10e0\u10d8\u10d0\u10e8\u10d8 \u10db\u10dd\u10ee\u10d5\u10d3\u10d0"},"content":{"rendered":"<p>PSP-\u10e1 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u201e\u10e9\u10d8\u10e2\u10d4\u10d1\u10e1 \u10e4\u10e0\u10d4\u10dc\u10d0 \u10d0\u10e0 \u10d0\u10d5\u10d8\u10ec\u10e7\u10d3\u10d4\u10d1\u10d0\u10d7\u201c, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d3\u10d0\u10db\u10dd\u10e3\u10d9\u10d8\u10d3\u10d4\u10d1\u10da\u10dd\u10d1\u10d8\u10e1 \u10d3\u10e6\u10d4\u10e1 \u10db\u10d8\u10d4\u10eb\u10e6\u10d5\u10dc\u10d0, \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10de\u10e0\u10d4\u10e1\u10e2\u10d8\u10df\u10e3\u10da\u10d8 \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10e4\u10d4\u10e1\u10e2\u10d8\u10d5\u10d0\u10da\u10d8\u10e1 &#8211; Cannes Lions International Festival of Creativity-\u10e1 \u10dd\u10e0\u10d8 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10ef\u10d8\u10da\u10d3\u10dd\u10e1, <strong>Glass: The Lion for Change-\u10d8\u10e1 \u10d3\u10d0 The Titanium Lions-\u10d8\u10e1 \u10e4\u10d8\u10dc\u10d0\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10ee\u10d4\u10da\u10d3\u10d0. <\/strong><\/p>\n<p>Glass \u10d3\u10d0 Titanium \u10d9\u10d0\u10dc\u10d8\u10e1 \u10e4\u10d4\u10e1\u10e2\u10d8\u10d5\u10d0\u10da\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d2\u10d0\u10db\u10dd\u10e0\u10e9\u10d4\u10e3\u10da\u10d8 \u10dc\u10dd\u10db\u10d8\u10dc\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10d0, \u10e1\u10d0\u10d3\u10d0\u10ea \u10e7\u10dd\u10d5\u10d4\u10da\u10ec\u10da\u10d8\u10e3\u10e0\u10d0\u10d3 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d8\u10e1 \u10dc\u10d0\u10db\u10e3\u10e8\u10d4\u10d5\u10e0\u10d4\u10d1\u10d8 \u10ee\u10d5\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e8\u10d4\u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d8\u10d7, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d9\u10e3\u10da\u10e2\u10e3\u10e0\u10e3\u10da\u10d8, \u10e1\u10d0\u10d6\u10dd\u10d2\u10d0\u10d3\u10dd\u10d4\u10d1\u10e0\u10d8\u10d5\u10d8 \u10d3\u10d0 \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10e3\u10da\u10d8 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10d7\u10d0\u10ea \u10d2\u10d0\u10db\u10dd\u10d8\u10e0\u10e9\u10d4\u10d5\u10d8\u10d0\u10dc.<\/p>\n<p>Glass: The Lion for Change \u10d0\u10ef\u10d8\u10da\u10d3\u10dd\u10d4\u10d1\u10e1 \u10dc\u10d0\u10db\u10e3\u10e8\u10d4\u10d5\u10e0\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10ee\u10d4\u10da\u10e1 \u10e3\u10ec\u10e7\u10dd\u10d1\u10d4\u10dc \u10e0\u10d4\u10d0\u10da\u10e3\u10e0 \u10e1\u10dd\u10ea\u10d8\u10d0\u10da\u10e3\u10e0 \u10ea\u10d5\u10da\u10d8\u10da\u10d4\u10d1\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10e0\u10dd\u10db\u10d4\u10da\u10d7\u10d0 \u10d8\u10d3\u10d4\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10d8\u10e1\u10d4\u10d7\u10d8\u10d5\u10d4 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10db\u10d8\u10e1\u10d8 \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da\u10d8 \u10e8\u10d4\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d0. The Titanium Lions \u10d9\u10d8 Cannes Lions-\u10d8\u10e1 \u10e3\u10db\u10d0\u10e6\u10da\u10d4\u10e1 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1\u10d0\u10d0. \u10d0\u10e5 \u10ee\u10d5\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc \u10dc\u10d0\u10db\u10e3\u10e8\u10d4\u10d5\u10e0\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10ea\u10d5\u10da\u10d8\u10d0\u10dc \u10d8\u10dc\u10d3\u10e3\u10e1\u10e2\u10e0\u10d8\u10d8\u10e1 \u10ec\u10d4\u10e1\u10d4\u10d1\u10e1, \u10e5\u10db\u10dc\u10d8\u10d0\u10dc \u10d0\u10ee\u10d0\u10da \u10e1\u10e2\u10d0\u10dc\u10d3\u10d0\u10e0\u10e2\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d6\u10e6\u10d5\u10e0\u10d0\u10d5\u10d4\u10dc, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d8\u10e7\u10dd\u10e1 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10d8\u10e1 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d8. The Titanium-\u10d8\u10e1 \u10e8\u10dd\u10e0\u10d7\u10da\u10d8\u10e1\u10e2\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10ec\u10da\u10d8\u10e3\u10e0\u10d0\u10d3 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10e3\u10e0 \u10d3\u10d0 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10d0\u10dc \u10dc\u10d0\u10db\u10e3\u10e8\u10d4\u10d5\u10e0\u10d4\u10d1\u10e1 \u10d0\u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1.<\/p>\n<p>\u201e\u10e9\u10d8\u10e2\u10d4\u10d1\u10e1 \u10e4\u10e0\u10d4\u10dc\u10d0 \u10d0\u10e0 \u10d0\u10d5\u10d8\u10ec\u10e7\u10d3\u10d4\u10d1\u10d0\u10d7\u201c PSP-\u10e1 \u10e1\u10d0\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10dd \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e1\u10d0\u10d0\u10d2\u10d4\u10dc\u10e2\u10dd Playmakers-\u10d7\u10d0\u10dc \u10d7\u10d0\u10dc\u10d0\u10db\u10e8\u10e0\u10dd\u10db\u10da\u10dd\u10d1\u10d8\u10d7 \u10e8\u10d4\u10d8\u10e5\u10db\u10dc\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u10e8\u10d8 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da \u10d3\u10d0 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d8\u10d7 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10e3\u10da \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0\u10d3 \u10d8\u10e5\u10ea\u10d0.<\/p>\n<p>Cannes Lions-\u10d8\u10e1 2026 \u10ec\u10da\u10d8\u10e1 \u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd \u10dc\u10d0\u10db\u10e3\u10e8\u10d4\u10d5\u10e0\u10d4\u10d1\u10d8, \u10db\u10d0\u10d7 \u10e8\u10dd\u10e0\u10d8\u10e1 Glass: The Lion for Change-\u10d8\u10e1\u10d0 \u10d3\u10d0 The Titanium Lions-\u10d8\u10e1 \u10d2\u10d0\u10db\u10d0\u10e0\u10ef\u10d5\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d8, 26 \u10d8\u10d5\u10dc\u10d8\u10e1\u10e1, \u10e4\u10d4\u10e1\u10e2\u10d8\u10d5\u10d0\u10da\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d9\u10d5\u10dc\u10d8\u10d7 \u10ea\u10d4\u10e0\u10d4\u10db\u10dd\u10dc\u10d8\u10d0\u10d6\u10d4 \u10d2\u10d0\u10db\u10dd\u10d5\u10da\u10d8\u10dc\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PSP-\u10e1 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u201e\u10e9\u10d8\u10e2\u10d4\u10d1\u10e1 \u10e4\u10e0\u10d4\u10dc\u10d0 \u10d0\u10e0 \u10d0\u10d5\u10d8\u10ec\u10e7\u10d3\u10d4\u10d1\u10d0\u10d7\u201c, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d3\u10d0\u10db\u10dd\u10e3\u10d9\u10d8\u10d3\u10d4\u10d1\u10da\u10dd\u10d1\u10d8\u10e1 \u10d3\u10e6\u10d4\u10e1 \u10db\u10d8\u10d4\u10eb\u10e6\u10d5\u10dc\u10d0, \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10de\u10e0\u10d4\u10e1\u10e2\u10d8\u10df\u10e3\u10da\u10d8 \u10d9\u10e0\u10d4\u10d0\u10e2\u10d8\u10e3\u10da\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10e4\u10d4\u10e1\u10e2\u10d8\u10d5\u10d0\u10da\u10d8\u10e1 &#8211; Cannes Lions International Festival of Creativity-\u10e1 \u10dd\u10e0\u10d8 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10ef\u10d8\u10da\u10d3\u10dd\u10e1, Glass: The Lion for Change-\u10d8\u10e1 \u10d3\u10d0 The Titanium Lions-\u10d8\u10e1 \u10e4\u10d8\u10dc\u10d0\u10da\u10d8\u10e1\u10e2\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10ee\u10d4\u10da\u10d3\u10d0. Glass \u10d3\u10d0 Titanium \u10d9\u10d0\u10dc\u10d8\u10e1 \u10e4\u10d4\u10e1\u10e2\u10d8\u10d5\u10d0\u10da\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d2\u10d0\u10db\u10dd\u10e0\u10e9\u10d4\u10e3\u10da\u10d8 \u10dc\u10dd\u10db\u10d8\u10dc\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10d0, \u10e1\u10d0\u10d3\u10d0\u10ea \u10e7\u10dd\u10d5\u10d4\u10da\u10ec\u10da\u10d8\u10e3\u10e0\u10d0\u10d3 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d8\u10e1 \u10dc\u10d0\u10db\u10e3\u10e8\u10d4\u10d5\u10e0\u10d4\u10d1\u10d8 \u10ee\u10d5\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea &hellip;<\/p>\n","protected":false},"author":2,"featured_media":184555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[61],"tags":[],"_links":{"self":[{"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/posts\/184554"}],"collection":[{"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newspress.ge\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184554"}],"version-history":[{"count":1,"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/posts\/184554\/revisions"}],"predecessor-version":[{"id":184556,"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/posts\/184554\/revisions\/184556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/media\/184555"}],"wp:attachment":[{"href":"https:\/\/newspress.ge\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newspress.ge\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newspress.ge\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}