{"id":191979,"date":"2026-09-29T18:54:08","date_gmt":"2026-09-29T14:54:08","guid":{"rendered":"https:\/\/newspress.ge\/?p=191979"},"modified":"2026-09-29T18:54:08","modified_gmt":"2026-09-29T14:54:08","slug":"psp-%e1%83%a1%e1%83%90%e1%83%a5%e1%83%90%e1%83%a0%e1%83%97%e1%83%95%e1%83%94%e1%83%9a%e1%83%9d%e1%83%a8%e1%83%98-2026-%e1%83%9b%e1%83%9d%e1%83%9c%e1%83%90%e1%83%aa%e1%83%94%e1%83%9b%e1%83%94%e1%83%91","status":"publish","type":"post","link":"https:\/\/newspress.ge\/?p=191979","title":{"rendered":"PSP \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8 2026 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8\u10d7\u10d0\u10ea \u10e1\u10d0\u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10dd \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10d8\u10d0"},"content":{"rendered":"

2026 \u10ec\u10da\u10d8\u10e1 \u10e1\u10d0\u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10dd \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10e1\u10d0\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10dd \u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8\u10d7, \u201ePSP \u10e4\u10d0\u10e0\u10db\u10d0\u201c \u10d9\u10d5\u10da\u10d0\u10d5 \u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10d8\u10e1 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10d0\u10e1 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10dc\u10d0\u10d3 \u10e0\u10e9\u10d4\u10d1\u10d0.<\/p>\n

\u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7, PSP \u10da\u10d8\u10d3\u10d4\u10e0\u10d8\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10ea\u10dc\u10dd\u10d1\u10d0\u10d3\u10dd\u10d1\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d8\u10d7\u10d0\u10ea – \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1 PSP \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10d0\u10e6\u10d8\u10dc\u10d8\u10e8\u10dc\u10d4\u10d1\u10d0. <\/strong>Top of Mind \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 42%-\u10e1 \u10e8\u10d4\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1, \u10e0\u10d0\u10ea \u10d8\u10db\u10d0\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1, \u10e0\u10dd\u10db \u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10d8\u10e1 \u10d2\u10d0\u10ee\u10e1\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8 \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10e0\u10d8\u10d2\u10e8\u10d8 PSP-\u10e1 \u10d0\u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10e1.<\/p>\n

PSP-\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10dd\u10d1\u10d0\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10dc\u10d8\u10ea \u10db\u10d9\u10d0\u10e4\u10d8\u10dd\u10d3 \u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10e1. \u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7, PSP-\u10e1 \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d8\u10d7 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10d7\u10d0 82% \u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10dd\u10d1\u10e1,<\/strong> \u10ee\u10dd\u10da\u10dd \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 39%-\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e1\u10ec\u10dd\u10e0\u10d4\u10d3 PSP \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3 \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10dc\u10e1. \u10d4\u10e1 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10d9\u10d8\u10d3\u10d4\u10d5 \u10d4\u10e0\u10d7\u10ee\u10d4\u10da \u10e3\u10e1\u10d5\u10d0\u10db\u10e1 \u10ee\u10d0\u10d6\u10e1 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10eb\u10da\u10d8\u10d4\u10e0 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10d0\u10e1 \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10ea\u10dc\u10dd\u10d1\u10d0\u10d3\u10dd\u10d1\u10d8\u10e1, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10e1\u10d0\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10dd \u10e5\u10ea\u10d4\u10d5\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d8\u10d7\u10d0\u10ea.<\/p>\n

\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 PSP-\u10e1 \u10e1\u10d0\u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10dd \u10e5\u10e1\u10d4\u10da\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10d0\u10d3 \u10d0\u10e6\u10d8\u10e5\u10d5\u10d0\u10db\u10d4\u10dc – \u10e0\u10d4\u10e1\u10de\u10dd\u10dc\u10d3\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 56% PSP-\u10e1 \u10d0\u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10e1 \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10d0\u10d3<\/strong>, \u10ee\u10dd\u10da\u10dd 51% – \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10e1\u10d0\u10dc\u10d3\u10dd \u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10d0\u10d3.<\/strong> PSP \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10d0\u10d3\u10d2\u10d8\u10da\u10d6\u10d4\u10d0 \u10e8\u10d4\u10e4\u10d0\u10e1\u10d4\u10d1\u10d8\u10e1 \u10d7\u10d8\u10d7\u10e5\u10db\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0 \u10de\u10d0\u10e0\u10d0\u10db\u10d4\u10e2\u10e0\u10d8\u10d7. \u10d2\u10d0\u10db\u10dd\u10d9\u10d8\u10d7\u10ee\u10e3\u10da\u10d7\u10d0 59%-\u10d8\u10e1 \u10d0\u10d6\u10e0\u10d8\u10d7, PSP-\u10e8\u10d8 \u10e1\u10d0\u10e1\u10e3\u10e0\u10d5\u10d4\u10da\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d8\u10e1 \u10de\u10dd\u10d5\u10dc\u10d0 \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d8\u10d0. 52% \u10db\u10d8\u10d8\u10e9\u10dc\u10d4\u10d5\u10e1, \u10e0\u10dd\u10db PSP-\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d9\u10d0\u10e0\u10d2\u10d8 \u10d0\u10e1\u10dd\u10e0\u10e2\u10d8\u10db\u10d4\u10dc\u10e2\u10d8 \u10d3\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8 \u10d0\u10e5\u10d5\u10e1. \u10e0\u10d4\u10e1\u10de\u10dd\u10dc\u10d3\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 50%-\u10e1\u10d7\u10d5\u10d8\u10e1 PSP-\u10e8\u10d8 \u10e8\u10d4\u10e1\u10d5\u10da\u10d0 \u10e1\u10d0\u10e1\u10d8\u10d0\u10db\u10dd\u10d5\u10dc\u10dd \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10d0. \u10e4\u10d0\u10e1\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d4\u10da\u10db\u10d8\u10e1\u10d0\u10ec\u10d5\u10d3\u10dd\u10db\u10dd\u10d1\u10d8\u10e1 \u10db\u10ee\u10e0\u10d8\u10d5\u10d0\u10ea PSP \u10da\u10d8\u10d3\u10d4\u10e0 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10d0\u10d6\u10d4\u10d0.<\/p>\n

\u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7, \u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10d8\u10e1 \u10d0\u10e0\u10e9\u10d4\u10d5\u10d8\u10e1\u10d0\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc \u10e4\u10d0\u10e5\u10e2\u10dd\u10e0\u10e1 \u10d0\u10e5\u10ea\u10d4\u10d5\u10d4\u10dc \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0\u10e1. \u10db\u10d0\u10d7\u10d7\u10d5\u10d8\u10e1 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3 \u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10e8\u10d8 \u10e1\u10d8\u10d0\u10e0\u10e3\u10da\u10d8\u10e1 \u10db\u10d8\u10d6\u10d4\u10d6\u10d4\u10d1\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10ee\u10d4\u10da\u10e1\u10d0\u10e7\u10e0\u10d4\u10da\u10d8 \u10d0\u10d3\u10d2\u10d8\u10da\u10db\u10d3\u10d4\u10d1\u10d0\u10e0\u10d4\u10dd\u10d1\u10d0, \u10d9\u10d0\u10e0\u10d2\u10d8 \u10d0\u10e5\u10ea\u10d8\u10d4\u10d1\u10d8, \u10e4\u10d0\u10e0\u10db\u10d0\u10ea\u10d4\u10d5\u10e2\u10d8\u10e1 \u10d9\u10d5\u10d0\u10da\u10d8\u10e4\u10d8\u10ea\u10d8\u10e3\u10e0\u10d8 \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10db\u10d8\u10e1\u10d0\u10e6\u10d4\u10d1\u10d8 \u10e4\u10d0\u10e1\u10d4\u10d1\u10d8\u10d0.<\/p>\n

\u10d9\u10d5\u10da\u10d4\u10d5\u10d0 \u10e9\u10d0\u10e2\u10d0\u10e0\u10d3\u10d0 2026 \u10ec\u10d4\u10da\u10e1, \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d8\u10d7, \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 ACT Research-\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d3\u10d0 \u10db\u10d0\u10e1\u10e8\u10d8 800-\u10db\u10d0 \u10e0\u10d4\u10e1\u10de\u10dd\u10dc\u10d3\u10d4\u10dc\u10e2\u10db\u10d0 \u10db\u10d8\u10d8\u10e6\u10dd \u10db\u10dd\u10dc\u10d0\u10ec\u10d8\u10da\u10d4\u10dd\u10d1\u10d0.<\/p>\n

PSP 1994 \u10ec\u10da\u10d8\u10d3\u10d0\u10dc \u10d4\u10d5\u10e0\u10dd\u10de\u10e3\u10da\u10d8 \u10db\u10d4\u10d3\u10d8\u10d9\u10d0\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d8 \u10d3\u10d0 \u10dd\u10e4\u10d8\u10ea\u10d8\u10d0\u10da\u10e3\u10e0\u10d8 \u10d3\u10d8\u10e1\u10e2\u10e0\u10d8\u10d1\u10e3\u10e2\u10dd\u10e0\u10d8\u10d0. \u10d3\u10e6\u10d4\u10e1 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10ec\u10d0\u10db\u10e7\u10d5\u10d0\u10dc\u10d8 \u10e1\u10d0\u10db\u10d4\u10d3\u10d8\u10ea\u10d8\u10dc\u10dd \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10e2\u10d4\u10d1\u10d8\u10e1 \u10db\u10ec\u10d0\u10e0\u10db\u10dd\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1, \u10db\u10d0\u10d7 \u10e8\u10dd\u10e0\u10d8\u10e1 100-\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8 GMP-\u10d8\u10e1 \u10e1\u10e2\u10d0\u10dc\u10d3\u10d0\u10e0\u10e2\u10d8\u10e1 \u10db\u10e5\u10dd\u10dc\u10d4 \u10e4\u10d0\u10e0\u10db\u10d0\u10ea\u10d4\u10d5\u10e2\u10e3\u10da\u10d8 \u10e1\u10d0\u10ec\u10d0\u10e0\u10db\u10dd\u10e1 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10ea\u10d8\u10d0\u10e1 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d1\u10d0\u10d6\u10d0\u10e0\u10d6\u10d4.<\/p>\n

PSP 30 \u10ec\u10d4\u10da\u10d6\u10d4 \u10db\u10d4\u10e2\u10d8\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d0\u10dc\u10e2\u10d8\u10d0. \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10e3\u10da \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0\u10e1 \u10e3\u10d7\u10db\u10dd\u10d1\u10e1 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10ea\u10d8\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d8\u10e1 \u10e1\u10e2\u10d0\u10dc\u10d3\u10d0\u10e0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10ea\u10d5\u10d0\u10e1. PSP-\u10e1 \u10e1\u10d0\u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10dd \u10e5\u10e1\u10d4\u10da\u10e1 \u10d2\u10d4\u10e0\u10db\u10d0\u10dc\u10d4\u10da\u10d8 \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d0\u10e3\u10d3\u10d8\u10e2\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d0\u10d3 \u10db\u10d8\u10dc\u10d8\u10ed\u10d4\u10d1\u10e3\u10da\u10d8 \u10d0\u10e5\u10d5\u10e1 ISO 9001-2008 \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d8\u10e1 \u10db\u10d0\u10e0\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10e1\u10d4\u10e0\u10e2\u10d8\u10e4\u10d8\u10d9\u10d0\u10e2\u10d8. PSP-\u10e1 \u10e1\u10d0\u10d3\u10d8\u10e1\u10e2\u10e0\u10d8\u10d1\u10e3\u10ea\u10d8\u10dd \u10e1\u10d0\u10ec\u10e7\u10dd\u10d1\u10e1 \u10d9\u10d8 \u10e3\u10d9\u10d5\u10d4 \u10dd\u10e0\u10ef\u10d4\u10e0 \u10d0\u10e5\u10d5\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7 \u10d2\u10d0\u10d5\u10da\u10d8\u10da\u10d8 GDP \u10e1\u10e2\u10d0\u10dc\u10d3\u10d0\u10e0\u10e2\u10d7\u10d0\u10dc \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d8\u10e1 \u10d0\u10e3\u10d3\u10d8\u10e2\u10d8 \u10d3\u10d0 \u10db\u10d8\u10e6\u10d4\u10d1\u10e3\u10da\u10d8 \u10d0\u10e5\u10d5\u10e1 \u201e\u10d9\u10d0\u10e0\u10d2\u10d8 \u10e1\u10d0\u10d3\u10d8\u10e1\u10e2\u10e0\u10d8\u10d1\u10e3\u10ea\u10d8\u10dd \u10de\u10e0\u10d0\u10e5\u10e2\u10d8\u10d9\u10d8\u10e1\u201c \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d8\u10e1 \u10e1\u10d4\u10e0\u10e2\u10d8\u10e4\u10d8\u10d9\u10d0\u10e2\u10d8.<\/p>\n

\u10d3\u10e6\u10d4\u10e1 PSP \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d8\u10d7 360-\u10d6\u10d4 \u10db\u10d4\u10e2 \u10e4\u10d8\u10da\u10d8\u10d0\u10da\u10e1 \u10d0\u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1 \u10d3\u10d0 5000-\u10d6\u10d4 \u10db\u10d4\u10e2 \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10e1 \u10d0\u10e1\u10d0\u10e5\u10db\u10d4\u10d1\u10e1. \u10e1\u10d0\u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10dd \u10e5\u10e1\u10d4\u10da\u10e8\u10d8 \u10ec\u10d0\u10e0\u10db\u10dd\u10d3\u10d2\u10d4\u10dc\u10d8\u10da\u10d8\u10d0 \u10db\u10e1\u10dd\u10e4\u10da\u10d8\u10dd\u10e1 \u10ec\u10d0\u10db\u10e7\u10d5\u10d0\u10dc\u10d8 \u10db\u10ec\u10d0\u10e0\u10db\u10dd\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10e4\u10d0\u10e0\u10db\u10d0\u10ea\u10d4\u10d5\u10e2\u10e3\u10da\u10d8 \u10d3\u10d0 \u10de\u10d0\u10e0\u10d0\u10e4\u10d0\u10e0\u10db\u10d0\u10ea\u10d4\u10d5\u10e2\u10e3\u10da\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10ea\u10d8\u10d0, \u10d0\u10e1\u10d4\u10d5\u10d4 \u10e1\u10d0\u10d9\u10d5\u10d4\u10d1\u10d8 \u10d3\u10d0\u10dc\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8, \u10d3\u10d4\u10d3\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10d0\u10d5\u10e8\u10d5\u10d8\u10e1 \u10db\u10dd\u10d5\u10da\u10d8\u10e1 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d4\u10d1\u10d8, \u10de\u10d8\u10e0\u10d8\u10e1 \u10e6\u10e0\u10e3\u10e1 \u10f0\u10d8\u10d2\u10d8\u10d4\u10dc\u10d8\u10e1 \u10d3\u10d0 \u10d3\u10d4\u10d9\u10dd\u10e0\u10d0\u10e2\u10d8\u10e3\u10da\u10d8 \u10d9\u10dd\u10e1\u10db\u10d4\u10e2\u10d8\u10d9\u10d8\u10e1 \u10e4\u10d0\u10e0\u10d7\u10dd \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10dc\u10d8. \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10db\u10e3\u10d3\u10db\u10d8\u10d5\u10d0\u10d3 \u10d0\u10e4\u10d0\u10e0\u10d7\u10dd\u10d4\u10d1\u10e1 \u10d0\u10e1\u10dd\u10e0\u10e2\u10d8\u10db\u10d4\u10dc\u10e2\u10e1 \u10db\u10d4\u10d3\u10d8\u10ea\u10d8\u10dc\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d3\u10d4\u10e0\u10db\u10d0\u10e2\u10dd\u10da\u10dd\u10d2\u10d8\u10e3\u10e0\u10d8 \u10d9\u10dd\u10e1\u10db\u10d4\u10e2\u10d8\u10d9\u10d8\u10e1 \u10e1\u10d8\u10d0\u10ee\u10da\u10d4\u10d4\u10d1\u10d8\u10e1 \u10d9\u10d5\u10d0\u10da\u10d3\u10d0\u10d9\u10d5\u10d0\u10da.<\/p>\n

PSP \u10d2\u10d0\u10ee\u10d3\u10d0 \u10de\u10d8\u10e0\u10d5\u10d4\u10da\u10d8 \u10e4\u10d0\u10e0\u10db\u10d0\u10ea\u10d4\u10d5\u10e2\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10db\u10d0\u10ea \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10e1 \u10e4\u10d8\u10d6\u10d8\u10d9\u10e3\u10e0 \u10e4\u10d8\u10da\u10d8\u10d0\u10da\u10d4\u10d1\u10d7\u10d0\u10dc \u10d4\u10e0\u10d7\u10d0\u10d3 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10db\u10dd\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0<\/strong><\/a> \u10e8\u10d4\u10e1\u10d7\u10d0\u10d5\u10d0\u10d6\u10d0. \u10d4\u10da\u10d4\u10e5\u10e2\u10e0\u10dd\u10dc\u10e3\u10da\u10d8 \u10d9\u10dd\u10db\u10d4\u10e0\u10ea\u10d8\u10d8\u10e1 \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0\u10d6\u10d4, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10d5\u10d4\u10d1\u10e1\u10d0\u10d8\u10e2\u10d8\u10e1 \u10d3\u10d0 \u10e1\u10db\u10d0\u10e0\u10e2\u10e4\u10dd\u10dc\u10d8\u10e1 \u10d0\u10de\u10da\u10d8\u10d9\u10d0\u10ea\u10d8\u10d0\u10e1 \u10d0\u10d4\u10e0\u10d7\u10d8\u10d0\u10dc\u10d4\u10d1\u10e1, \u10ec\u10d0\u10e0\u10db\u10dd\u10d3\u10d2\u10d4\u10dc\u10d8\u10da\u10d8\u10d0 \u10e5\u10e1\u10d4\u10da\u10d8\u10e1 \u10e1\u10e0\u10e3\u10da\u10d8 \u10d0\u10e1\u10dd\u10e0\u10e2\u10d8\u10db\u10d4\u10dc\u10e2\u10d8, \u10e0\u10dd\u10db\u10da\u10d8\u10e1 \u10e8\u10d4\u10eb\u10d4\u10dc\u10d0\u10ea \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10d4\u10da\u10e1 \u10d0\u10d3\u10d2\u10d8\u10da\u10d6\u10d4 \u10db\u10d8\u10e2\u10d0\u10dc\u10d8\u10d7 \u10d0\u10dc \u10e8\u10d4\u10db\u10dc\u10d0\u10ee\u10d5\u10d4\u10da \u10da\u10dd\u10e5\u10d4\u10e0\u10e8\u10d8 \u10d3\u10d0\u10e2\u10dd\u10d5\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d4\u10e0\u10d5\u10d8\u10e1\u10d8\u10d7\u10d0\u10ea \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0. \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d0 \u10d0\u10e1\u10d4\u10d5\u10d4 \u10d0\u10e6\u10ed\u10e3\u10e0\u10d5\u10d8\u10da\u10d8\u10d0 \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10e3\u10e0\u10d8 \u10d8\u10dc\u10e2\u10d4\u10da\u10d4\u10e5\u10e2\u10d8\u10d7, \u10e0\u10d0\u10ea \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10e1 \u10d0\u10e1\u10dd\u10e0\u10e2\u10d8\u10db\u10d4\u10dc\u10e2\u10d8\u10e1 \u10e8\u10d4\u10e0\u10e9\u10d4\u10d5\u10d8\u10e1 \u10d3\u10d0 \u10e7\u10d8\u10d3\u10d5\u10d8\u10e1 \u10de\u10e0\u10dd\u10ea\u10d4\u10e1\u10e1 \u10e3\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d4\u10d1\u10e1.<\/p>\n

PSP \u10d0\u10e0\u10d8\u10e1 \u10d9\u10dd\u10db\u10de\u10d0\u10dc\u10d8\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10d8\u10e0\u10e9\u10d4\u10d5\u10d4\u10dc \u10d3\u10d0 \u10dc\u10d3\u10dd\u10d1\u10d0\u10e1 \u10e3\u10ea\u10ee\u10d0\u10d3\u10d4\u10d1\u10d4\u10dc \u10db\u10d8\u10e1\u10d8 \u10de\u10e0\u10dd\u10d3\u10e3\u10e5\u10ea\u10d8\u10d8\u10e1 \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10e1, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10e2\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10e1\u10d0\u10d6\u10dd\u10d2\u10d0\u10d3\u10dd\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10d9\u10d8\u10d7\u10ee\u10d5\u10d8\u10d7, \u10d0\u10e0\u10d0\u10d4\u10e0\u10d7\u10d8 \u10de\u10e0\u10d8\u10d6\u10d8 \u10d0\u10e5\u10d5\u10e1 \u10db\u10d8\u10e6\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e8\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10d3\u10d0\u10ef\u10d8\u10da\u10d3\u10dd\u10d4\u10d1\u10d4\u10d1\u10d6\u10d4, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea \u10d0\u10e0\u10d8\u10e1 Ad Black Sea, Stevie Awards, The One Show, The Clios, ADCE, Epica Awards, KIAF, Baku Flames. 2025-2026 \u10ec\u10da\u10d4\u10d1\u10e8\u10d8 PSP-\u10e1 \u10e1\u10d0\u10d9\u10dd\u10db\u10e3\u10dc\u10d8\u10d9\u10d0\u10ea\u10d8\u10dd \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8 \u10e1\u10d0\u10e5\u10d0\u10e0\u10d7\u10d5\u10d4\u10da\u10dd\u10e1 \u10d8\u10e1\u10e2\u10dd\u10e0\u10d8\u10d0\u10e8\u10d8 \u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da \u10d3\u10d0 \u10e1\u10d0\u10d4\u10e0\u10d7\u10d0\u10e8\u10dd\u10e0\u10d8\u10e1\u10dd \u10db\u10d0\u10e1\u10e8\u10e2\u10d0\u10d1\u10d8\u10d7 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10e3\u10da \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d0\u10d3 \u10d8\u10e5\u10ea\u10d0.<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 \u10ec\u10da\u10d8\u10e1 \u10e1\u10d0\u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10dd \u10d1\u10d0\u10d6\u10e0\u10d8\u10e1 \u10e1\u10d0\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10dd \u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8\u10d7, \u201ePSP \u10e4\u10d0\u10e0\u10db\u10d0\u201c \u10d9\u10d5\u10da\u10d0\u10d5 \u10d8\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10e1 \u10da\u10d8\u10d3\u10d4\u10e0\u10d8\u10e1 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10d0\u10e1 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10dc\u10d0\u10d3 \u10e0\u10e9\u10d4\u10d1\u10d0. \u10d9\u10d5\u10da\u10d4\u10d5\u10d8\u10e1 \u10db\u10d8\u10ee\u10d4\u10d3\u10d5\u10d8\u10d7, PSP \u10da\u10d8\u10d3\u10d4\u10e0\u10d8\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10ea\u10dc\u10dd\u10d1\u10d0\u10d3\u10dd\u10d1\u10d8\u10e1 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10e3\u10da\u10d4\u10d1\u10d8\u10d7\u10d0\u10ea – \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1 PSP \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10d0\u10e6\u10d8\u10dc\u10d8\u10e8\u10dc\u10d4\u10d1\u10d0. Top of Mind \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 42%-\u10e1 \u10e8\u10d4\u10d0\u10d3\u10d2\u10d4\u10dc\u10e1, \u10e0\u10d0\u10ea \u10d8\u10db\u10d0\u10e1 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1, \u10e0\u10dd\u10db \u10d0\u10e4\u10d7\u10d8\u10d0\u10e5\u10d8\u10e1 \u10d2\u10d0\u10ee\u10e1\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d3\u10d8\u10d3\u10d8 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8 \u10de\u10d8\u10e0\u10d5\u10d4\u10da \u10e0\u10d8\u10d2\u10e8\u10d8 PSP-\u10e1 \u10d0\u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10e1. PSP-\u10e1 …<\/p>\n","protected":false},"author":2,"featured_media":191980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[61],"tags":[],"_links":{"self":[{"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/posts\/191979"}],"collection":[{"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newspress.ge\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191979"}],"version-history":[{"count":1,"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/posts\/191979\/revisions"}],"predecessor-version":[{"id":191981,"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/posts\/191979\/revisions\/191981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newspress.ge\/index.php?rest_route=\/wp\/v2\/media\/191980"}],"wp:attachment":[{"href":"https:\/\/newspress.ge\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newspress.ge\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newspress.ge\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}